2022 One Show Young Ones - Gold Pencil - Integrated
The brief: Launch Spotify Audiobooks in a way that is pleasing to Gen Z.
LAUNCH
OOH (click to enlarge)
APP INTEGRATION - Plot My Waze
When you Get Your Pages In behind the wheel, every drive becomes a story. Unfortunately, the GPS yelling directions at you can take you out of that story. Introducing Plot My Waze, a feature that gives you directions in the rhetoric of the audiobook you're listening to - so you never leave the story.
APP INTEGRATION - PageFlex
PRINT / DIGITAL (click to enlarge)
SEO
No matter where you are or what you're doing, with Spotify Audiobooks you can Get Your Pages In
Behind the scenes
Art Director: Alex Cheng