"What are you waiting for?" is often screamed angrily. But what about the moments where the wait is part of the magic? Such is the essence of Instax, a camera that lets you savor the wait while your moment develops.
PRE-ROLL
We tell the story behind various moments while you wait for the finished product.
BANNERS
Words tell the story as you wait for the pic to develop.
LENTICULAR OUTDOOR
We used light reflection to create the illusion of a developing Instax.
Art Director: Sam McKinney